By William Gallagher Apple Japan has launched a series of TV and social media videos with famous local artists and animators taking the App Store logo on creative journeys.One example of the many new interpretations of the App Store logo being used in Japan – image credit: AppleThere’s got to be someone new in Apple’s marketing team, because the company is suddenly playing around with its usually protected icons and images. It started with the cute Little Finder Guy on Instagram, it’s continued with an original Mac birthday cake, and now it’s the turn of the App Store.As first spotted by advertising and marketing publication Creative Blog, Apple Japan has launched a new campaign to promote creative apps in the App Store. There are 16 pieces of artwork, made by 13 artists, and compiled into three videos. Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen The next iPhone 18 Pro models will sport a deep red color, a frequent leaker claims. However, their source is apparently upcoming Android device launches.Mockup of a deep red iPhone 18 Pro MaxOn April 11, prominent leaker Digital Chat Station posted to Weibo about the iPhone 18 Pro. The machine-translated post claims that the iPhone 18 Pro “has a high probability of being crimson.”Somewhat adding a little bit of confusion to the mix is the rest of the post. Apparently, the forecast is based on the leaker seeing “the next flagship of the Android camp proofing this color.” Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
By William Gallagher Apple Maps is facing another controversy as social media points to alleged removal of sites in Lebanon, but Apple says it never listed them.Lebanon in Apple MapsApple Maps had a controversial start over getting locations wrong, and it’s more recently been used to reveal troop movements in Russia. But now that Israel is invading southern Lebanon, Apple Maps is accused of removing village and town names from the region.Apple has removed Lebanese village names in Southern Lebanon. Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen In this week’s “Sunday Reboot,” a storage upgrade for the MacBook Neo, an excuse to buy many Mac minis, and the iPhones come back to Earth with a late congratulatory message.Image credits: NASA/OvercastSunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.This week, researchers managed to get around Apple Intelligence security measures using prompt injection techniques, a repairability report panned Apple’s hardware again, and Apple’s lawsuit with Epic Games over the App Store continued to roll on. There was also a bug found to break Mac networking every 49 days, 17 hours, two minutes, and 47 seconds. Continue Reading on AppleInsider | Discuss on our Forums
By William Gallagher Since his retirement was announced in 2025, Apple Intelligence head John Giannandrea has been reduced to the role of an advisor, but is now expected to exit Apple Park shortly.John Giannandrea – image credit: AppleIf you spend your notice period at home, you’re on gardening leave. If you spend it at work and you’re waiting for when your contracted stock bonuses realize, it’s called “rest and vest”.It appears that the stock options agreed for John Giannandrea’s contract when Apple hired him in 2018, are due on April 15. According to Bloomberg’s “Power On” newsletter, Giannandrea is consequently going to leave around then. Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen Apple Glass will be a direct competitor to Meta’s Ray-Ban smart glasses, but it will be only a part of a larger three-pronged AI wearable strategy for the company. Here’s what’s coming.Optimistic renders of what Apple Glass could look like – Image Credit: AppleInsiderApple has long been working on its smart glasses, known as Apple Glass. What is anticipated to actually launch will be quite close to what the existing Meta Ray-Bans can already do.In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman writes that the Apple Glass will be easily able to handle everyday uses, including photographs and video capture, dealing with phone calls, handling notifications from an iPhone, and music playback. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen Apple CEO Tim Cook and SVP of Marketing Greg Joswiak have welcomed the crew of Artemis II back to Earth, after what is probably the most expensive Shot on iPhone event in history.Looking at Earth from Artemis II, shot on an iPhone. – Image Credit: NASAOn Friday evening, the crew of Artemis II splashed down on the coast of San Diego. It brought to an end the ten-day mission, which saw four astronauts take off, fly around the moon, and return home.As the three NASA and one Canadian Space Agency crew were picked up in the water and taken to a recovery ship, the world celebrated. Among them were top executives at Apple, after what turned out to be a massive and unexpectedly great promotional event for the company. Continue Reading on AppleInsider | Discuss on our Forums
By Christine McKee B&H’s AirPods Max flash Deal Zone slashes $150 off the original retail price of the over-ear headphones with USB-C.Grab AirPods Max USB-C for just $399.95 today only – Image credit: AppleThe flash deal, which discounts first-gen AirPods Max with USB-C to $399.95, is valid today only at Apple Authorized Reseller B&H Photo.Buy AirPods Max for $399.95 Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen Some configurations of Mac mini and Mac Studio aren’t available in Apple’s online store. It’s an indicator that a desktop Mac refresh is on the way.Mac StudioSo far, Apple’s updates to bring its products up to the M5 chip generation has involved portable products, like the MacBook Pro. While the world waits for desktop Macs to get the same treatment, it seems that Apple is preparing for its own product launches.Customers attempting to buy some models of Mac mini and Mac Studio from the online Apple Store in the United States are seeing some configurations marked as “Currently Unavailable.” Spotted by 9to5Mac, some listings are showing extremely long lead times or are outright unavailable. Continue Reading on AppleInsider | Discuss on our Forums
By Matt Roberts The QIDI Max 4 is a 3D printer capable of multi-color printing, equipped with heating and cooling elements and a massive build volume. It’s a serious 3D printer for those who need it.QIDI Max 4 3D Printer ReviewI consider myself a professional amateur 3D printing hobbyist. The Anet A8 was my starter printer about five years ago. Between then and now, I’ve picked up and messed with a Creality Ender 3 and an Anycubic Photon series resin printer.More recently, I’ve even tried my hand at building my own HyperCube Evolution. Before I could finish it, my steam for the hobby ran out. Continue Reading on AppleInsider | Discuss on our Forums
