Apple’s next NeXT: how buying Beats launched a sneak attack on the future of sound

When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion– by far the most it had ever paid in an acquisition– to get Beats?

Source:: Apple Insider

      

First look: Apple’s downtown Brooklyn store has custom floors, ceiling to dampen bustling city distractions

New York City is not known for its peace and quiet, and downtown Brooklyn’s Atlantic Terminal offers plenty of commotion both above and below ground. It’s for that reason that Apple’s latest flagship retail store was designed to minimize those distractions, with custom made floors and ceilings that dampen street noise and even cut down on ground vibrations.

Source:: Apple Insider