By Wesley Hilliard Apple CEO Tim Cook shared that the iPhone has hit another milestone during the third fiscal quarter of 2025 — 3 billion sold. Apple Intelligence will be what takes the iPhone to 4 billion.Apple Intelligence will drive the next billion iPhonesThe iPhone is the most popular consumer electronic device to ever exist, but even so, it takes quite a while to sell a billion units. However, as Apple grows and markets evolve, each billion is coming faster for the iPhone.During the earnings call, CEO Tim Cook revealed that Apple has sold its 3 billionth iPhone during the third fiscal quarter. It took a little less than four years to reach 3 billion from 2 billion, which was hit in September 2021. Continue Reading on AppleInsider | Discuss on our Forums
By William Gallagher Apple’s bill for Trump’s tariffs in the third quarter was a little less than first expected, but Tim Cook has cautioned that it will be considerably more in the next quarter, totaling about $2 billion across just two quarters.Trump’s tariffs are increasingly costing Apple more per quarterBack in March 2025 and Apple’s regular earnings report, CEO Tim Cook took the unusual step of looking ahead to the next quarter. It was because of the then impending impact of Trump’s tariffs, and Cook said to expect that the cost to Apple would be $900 million.That figure was less than expected and appeared to show that Apple had successfully reshaped its supply and delivery lines to mitigate against the worst of the tariffs. Now during its latest earnings call, Cook reported that the actual impact of tariffs was approximately $800 million. Continue Reading on AppleInsider | Discuss on our Forums
By Andrew Orr Apple is increasing its investment in artificial intelligence and made seven acquisitions in 2025, according to CEO Tim Cook.Apple acquires AI companiesIn a recent CNBC interview following the company’s earnings call, Cook said Apple has acquired seven companies in 2025. He explained that the deals covered different parts of the company and weren’t all focused on AI.”None of those have been huge in terms of dollar amount,” Cook said. “But we’re open to M&A that accelerates our roadmap, and we’re not closing anything off there.” Continue Reading on AppleInsider | Discuss on our Forums
By Wesley Hilliard Apple is paying a cash dividend of $0.26 per share after the Q3 results reflected strong results with iPhone sales exceeding expectations.Apple’s Q3 2025 beat expectationsEven though Apple’s fiscal Q3 tends to be one of the quiet ones, it was one to watch in 2025 thanks to ongoing tariff worries. Apple has managed to evade some of the pricing concerns by moving imports to India from China, and the complex supply chain has also helped reduce costs.These strategies have resulted in a strong quarter, lifted mostly by $44.6 billion in iPhone revenue, which is way up from $39.3 billion in the year-ago quarter. Apple’s results have allowed a cash dividend of $0.26 per share of the company’s common stock. Continue Reading on AppleInsider | Discuss on our Forums
By William Gallagher Prior to the earnings conference call, Tim Cook said that Apple saw users buying devices such as the iPhone outside of normal expectations because of concerns that tariffs would force prices to rise.Tim Cook and Donald Trump in a meeting at the White House in 2018During Apple’s previous earnings call in May 2025, Tim Cook said that there had been some iPhone panic buying ahead of Trump’s “reciprocal” tariffs, but that it had not been significant. Now as the company announces its results for the first quarter when the tariffs were in place, the situation has changed.”On the buying ahead relative to worrying about prices and so forth on tariffs, we did see some evidence of that in the early part of the quarter,” Cook told CNBC. “We would estimate it to be about one point of the 10 points of company growth.” Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen In what is the last quarter where Apple will only take a minimal hit from grossly increased tariffs, the company posted $94 billion in earnings with a notably better-than-expected iPhone, growth in China, and strong Mac business segments.Apple CEO Tim Cook [left], CFO Kevan Parekh [right]Apple has published its quarterly financial results for Q3 2025, and it has beaten expectations once again. The quietest quarter in Apple’s seasonally-affected financials schedule, the period is considerably better than first thought.The results arrive ahead of the traditional conference call with analysts and investors, which is hosted by CEO Tim Cook and new CFO Kevan Parekh. During the call, the duo will discuss more details about the figures, as well as the impact of tariff changes against the business. Continue Reading on AppleInsider | Discuss on our Forums
By Malcolm Owen Antitrust regulators in Japan are continuing the march to bring European App Store regulations into force, and are going to force Apple to open Face ID, Touch ID, and other biometrics to developers.An Apple Store in Japan – Image credit: AppleIn May, the Japan Fair Trade Commission (FTC) put a call out for public comment over proposals affecting big-tech companies, including Apple and Google. On July 29, the regulator said it had refined the rules of the Mobile Software Competition Act, weeks after the comment period closed.The announcement from the Japan FTC states that the act will go into full effect on December 18, 2025. Until that date, it will be working to prepare to enforce the act, as well as promote it to increase public awareness. Continue Reading on AppleInsider | Discuss on our Forums
By Christine McKee Amazon’s month-end Apple deals offer better-than-Prime Day pricing on numerous MacBooks. Plus, save up to $300 on iPad Pros.Apple’s month-end Apple deals offer up to $300 off – Image credit: AppleChances are many of these Apple deals end tonight as Amazon closes out the month with aggressive discounts. You can find hundreds more in our Apple Price Guide, but these are top picks worth checking out before the night ends.Shop the Apple sale on Amazon Continue Reading on AppleInsider | Discuss on our Forums
By Andrew O’Hara Code from iOS 26 has leaked an unannounced AI feature for Apple Home users that will automatically adjust your smart thermostat.Apple Home may be getting new predictive temperature and energy featuresApple has been working on home energy solutions for users for some time. It seems Apple’s ambitions have expanded, though.Steve Moser shared new code discoveries on Twitter that he found in iOS 26 that point to a new Adaptive Temperature tool. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums
By William Gallagher Alongside flexible screens for iPhones and iPads, Apple has been researching how to make displays for the Mac that automatically adjust on the fly to give you the best view while you fidget in your office chair.It looks like an iMac, but that display sure knows how to bend — image credit: AppleThis is not about a future MacBook Pro that consists entirely of a foldable display, nor stretchable screens. Instead, it’s a larger-scale device, most probably — but not definitely — for a Mac.All of the identifiable illustrations in a newly-revealed patent application just called “Display Device,” are of an iMac. But the descriptions speak equally of a large display that is flexible, or can made smaller for storage or convenient viewing. Continue Reading on AppleInsider | Discuss on our Forums
