By news@appleinsider.com (William Gallagher) Apple has released a series of video setup guides for the Apple Vision Pro, plus a new “First Timer” ad.Apple Vision Pro app icons reflected in a wearer’s eyes (Source: Apple)Following its “Hello” ad and then short teaser for the new Apple Vision Pro, and a guided tour, Apple has now released a series of setup videos for users. There’s also a brief new ad showing a man trying out Apple Vision Pro for the first time, while he’s completely ignored by a woman in the same room.Subscribe to AppleInsider on YouTube Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Adobe’s image-generating software Firefly has been announced for the new Apple Vision Pro, and joins the company’s previously-announced Lightroom photo app.Adobe Firefly AI on Apple Vision Pro (Source: Adobe)It was already known that Adobe Lightroom would be coming as a native Apple Vision Pro app from launch, but now Adobe says it is adding Firefly AI. This is a generative AI tool that produces images based on a user’s text descriptions.As with the existing web-based version of Firefly AI, a user can describe what they want to see and the app will create four suggested images. What’s different with Apple Vision Pro is that users can then pluck the four images out of the app per se and drag them around the headset’s 3D environment. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) A new “Star Trek” Spatial Experience has been made exclusively for the new Apple Vision Pro, featuring two hours of high image quality footage from all eras of the show and its films.Star Trek Experience for Apple Vision Pro (Source: Deadline)As briefly mentioned by Apple in its roundup of native Apple Vision Pro apps, the Roddenberry Archive is bringing a “Star Trek” experience to the device. In conjunction with OTOY Paramount Game Studios, the Gene Roddenberry Estate’s new project spans every “Star Trek” show from the last 60 years.According to Deadline, users can sit at Quark’s bar from “Star Trek: Deep Space Nine,” or peruse the shelf in Captain Kirk’s quarters from the original show. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Wesley Hilliard) It’s Apple Vision Pro release day, and the downtown Nashville Apple Store has opened to a quiet and small squad of people waiting to pick up their expensive glimpse into the future.Apple Vision Pro – NashvillePandemonium likely comes to mind if someone asks you to imagine an Apple store on a product release day. However, for Apple Vision Pro, a strict appointment system and limited pre-orders led to a quiet morning in Nashville.Initial pre-order pickups and in-store availability for Apple’s long-awaited Vision Pro headset began Friday morning. A hopeful few gathered outside the flagship Apple Downtown Nashville store for a chance to try on Apple Vision Pro or buy in-store stock. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) In a new interview just minutes after the release of Apple Vision Pro, Apple CEO Tim Cook calls the new headset “magical,” and says it’s $3,499 is the right price for it.Apple Vision Pro in an Apple StoreAs the Apple Vision Pro finally arrives in stores, Apple CEO Tim Cook spoke with ABC’s Good Morning America live from New York’s Fifth Avenue Apple Store about the launch.”I think’s going to be used in so many different ways because it’s a spatial computer,” said Cook. “You know, the iPhone introduced us to the mobile computer, the Mac introduced us to personal computers.” Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Smaller record labels say Apple Music has not added money to the royalty payout pool to fund its 10% incentive for spatial audio, and instead it is reducing how much it pays all but the biggest firms.Apple Music has a pot of money and it’s spending more with larger record labelsApple Music recently told artists and record labels that it would pay them 10% greater royalties for music made in spatial audio. Counter-intuitively, the increase is not tied to how much spatial audio is listened to, but rather to what proportion of a label’s output is in this format.So a label that can remaster everything it owns in spatial audio will see a considerably greater increase in revenues compared to one that can only remaster half its catalog. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Apple has revealed that starting on February 5, 2024, it will be possible to make a reservation to try an Apple Vision Pro in-store.Apple Vision ProIt’s easily the one Apple device that it is essential to try before you buy, not least because of how it must be customized for each user. Apple Watch comes with size options, material choices, and a lot of bands, but even it doesn’t need prescription lenses.As well as the necessity of having the right lenses fitted, the Apple Vision Pro is also at this moment getting more attention than it may ever get again. Consequently, there is demand for in-store demonstrations. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Investment firm Wedbush says its expectations for Apple are “firmly unchanged” as earnings showed a strong holiday quarter despite a decline in China.Tim Cook at a game tournament in Apple Taikoo Li, Chengdu Wedbush has been consistently pro-Apple since what it called a “very impressive” launch of the Apple Vision Pro. The company rose its Apple target price to $250, and has now announced that it is retaining that figure, even as JP Morgan cuts its target back.”Apple delivered some good and bad news that will be focus on the Street today,” wrote Wedbush analysts in a note to investors seen by AppleInsider, “with Cupertino beating the Street across the board although a weak China number and softer ‘very conservative’ March guidance will weigh on shares a bit.” Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Apple’s long-rumored AR headset, the Apple Vision Pro, is now available to buy in Apple Stores — at least while stocks last.Apple Vision Pro is now available at Apple RetailThere have been rumors of an Apple virtual reality for more than a decade, but 8 years, 11 months and 13 days ago, Apple was granted a patent for one. It was terrible: the patent expected you to wear a plastic bandana and slip your iPhone into it, with the screen facing you.No wonder a month later in March 2015, Piper Jaffrey claimed that Apple had an experimental small team that had been tasked with doing headsets with style. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Even as YouTube itself declines to make a native app for Apple’s new Apple Vision Pro, a developer has done it for them with Juno.Juno for YouTube on Apple Vision Pro (Source: Christian Selig)Google’s YouTube is among the streaming apps that will not get official native apps for Apple Vision Pro. Instead, users of YouTube, Spotify, Netflix and more would have to use these services via the Safari browser.However, independent developer Christian Selig has made Juno, a third-party alternative viewer for YouTube, and it is now available on the Apple Vision Pro App Store. Continue Reading on AppleInsider | Discuss on our Forums
