The Future: Apple in China

By Alex Brooks Apple Store Pudong (China) | Image courtesy of Apple
The quiet season is behind us, it was the most prolonged period of quiet from Apple in terms of product releases that I’ve ever known. There’s nothing nefarious to read into; Apple is a company that absolutely loves patterns and consistency and there is no better way to stay consistent than to release products in the same week year after year.
So here we are, the week of Apple’s first announcement event of the season is upon us. I would usually be sat here writing a rumour roundup or something similar. Maybe I’d be having fun shooting down stupid rumours—that’s always a laugh if not sometimes very infuriating.
But life is different for me and spare time is a luxury. Don’t get me wrong I’m still closely watching every rumour, dissecting and calculating the possibilities and the accuracy of individuals. But the rumour game has changed and it’s honestly no where near as bad as it once was. (9to5 Mac and Mac Rumors both have decent roundups.)
Which means I’m going to look at something completely different.

There’s a bolt of frustration that runs through me every time I read a report about iPhone market share, or an analysis predicting how well a product is performing or likely to perform over the coming year. It’s almost always just for North America and invariably it has no reference stating that—quite a typical problem for Americans to assume they’re the only country that counts (World Series anyone?).
Apple has equally been guilty as sin of this in all the time I’ve followed them. A decade ago it was a guarantee that every single product would launch in the US first followed by the UK, Canada and so on. And yes I’m aware of regulatory problems, I’m aware of manufacturing limits, and so on.
But the tables have turned and 2013 marks the first year that we’re seeing a sea change, and if the signals are correct then we’re seeing it in a big way.
The first of those signals is Apple’s foray into what looks to be a much cheaper model of iPhone, much like with the iPod and iPad Apple is beginning to diversify the iPhone range. Traditionally what has occurred is that when a new iPhone comes out then the existing models shift down the line and take up cheaper spots on the lineup. The problem with this solution is the the iPhone 4S would still be lingering around with its archaic Dock connector and teeny tiny display, not what Apple wants.
Empty iPhone shells claimed to belong to the iPhone 5S including new Champage colour
If all rumours are correct, and they’re pretty damn consistent, Apple will unleash a new cheaper iPhone dubbed the iPhone 5C. It’s unlikely that the C stands for cheap but it could possibly mean China. This new iPhone model looks like it’s been trimmed down in cost enough to compete in the huge prepay markets where Apple is not doing as well as it would like (read: China, India, and Brazil). And of course Apple ends up with a decent 4-inch, retina, A6 powered, iOS 7 ready device in its other big markets, soaking up where Android enjoys much freedom these days.
If that isn’t enough the new iPhone 5C will have a polycarbonate shell available in yellow, blue, red, green, and white. Perfect for those harder to hit markets and great for younger generations who love to customise their phones with cases.
But it’s all about China a gigantic untapped market, a lot of Apple’s lack of traction there will be down to culture, particularly the culture of buying phones without carrier subsidy but also there is not the level of wealth that’s available in the Western world (China’s GDP per capita is $9,162 compared to America’s $49,922).

The key to the market appears to be China Mobile, the largest carrier in China with 700 million subscribers (not a typo) and the largest in the world. Up until now there’s been no deal between Apple and the behemoth carrier, this has been rumoured a number of times to be down to “commercial and technical” issues with a part of that being Apple’s lack of offering for the Chinese market. The iPhone 5C as it appears to be dubbed is precisely the handset for China.
The deal with China Mobile, if announced during the September 10 event, will overshadow any product release that Apple has to offer, even if that iPhone does have a futuristic looking OS and fingerprint scanner. Of course it’ll only overshadow if the media and analysts look outside of their bubbles and realise the significance.
Image purported to show iPhone 5C shells
Just to give an idea of the market potential in China the research firm Canalys predicts that the Chinese market will ship 352 million units this year alone, more than double the US and that is likely to increase to 421 million in just two years time.
If all this wasn’t damning enough, Apple is stepping up the ante this year and not just simulcasting the iPhone announcement but holding a separate event in Beijing. The events timing which starts at 10am Beijing time (7pm Pacific, Sept 10; 3am London, Sept 11) makes it impossible for those who emcee the Cupertino event to be in attendance. Will Cook simply ship over some familiar American faces or will we see the first senior Chinese executives on stage giving an Apple presentation in Mandarin?
If you’re still not satisfied with that then the fact that Apple broke out fiscal results for China in recent quarterly results is a sign that the company going to be proud to show off some steep growth in the coming years.
However it shapes up we know for sure that it’s time American analysts stopped looking in their own back yard and starting staring over the pacific towards the future. I’m not suggesting we’ll see Apple shipping products in China before anywhere else but they will continue to cater purely to the market, they will sink significant dollars into the market and the company focus will inevitably shift—the centre of gravity will move.

Source: World of Apple

    

Adjust the volume of turn-by-turn directions in Maps

The Maps app in iOS 6 and later offers turn-by-turn directions using Siri’s voice. But most iPhone and iPad device owners don’t know how to adjust the volume of that voice. It’s not where you’d expect.

Fire up the Settings up, and scroll down until you find Maps. There, you’ll see controls for disabling the app’s voice, or making its volume Low, Medium, or Loud.

Source: Mac OSX Hints

  

Take Panorama photos in either direction

When you want to snap a Panorama photo with your iPhone, you know the drill: You tap the button, and then slowly, steadily move your iPhone from left to right to capture the best possible panoramic photo.

But what if you’re already standing at the right side of your horizontally-oriented subject? It seems crazy that you need to head all the way to the opposite left side, just so you can snap your wide photo.

And indeed, that WOULD be crazy. You don’t have to. Instead, just tap on the Panorama arrow/line, and it flips directions.

Source: Mac OSX Hints

  

Make your iPhone truly silent in silent mode

When you flip the ring/silent switch on your iPhone, it goes quiet while it’s locked/asleep—mostly. But unless Do Not Disturb is turned on, your iPhone will still buzz the hum of its internal vibration motor when alerts that would otherwise ring out arrive.

But there’s a fix. You can make your silenced iPhone be truly silent with a single flick of a virtual switch. Head over to Settings, and tap on Sounds. Switch Vibrate on Silent to off, and your phone will be both sound and vibration free when you slide the ring/silent switch to the quieter position.

Source: Mac OSX Hints

  

Send iMessages from the Finder

Just as you can send iMessages from the Contacts app, you can do so from the Finder too.

Right-click on any file or folder, and choose Share from the contextual menu that comes up. You can share files via AirDrop, email, and various social media services, depending upon the filetype. But nearly any file can be shared via iMessage.

Select the Messages option, and a popover appears for you to compose your message. If you really want to send the file, of course, you can go right ahead and do so. But if you’re just looking to fire off a quick iMessage without first launching the Messages app, you can delete the file attachment from the message body, compose your message, and send it on its way.

Source: Mac OSX Hints

  

Quick Look with a three-finger tap

Keyboard junkies know that they can rely on the spacebar to trigger a Quick Look preview of a file, folder, or drive in the Finder. But what about trackpad junkies?

The good news is, there’s an option for the multitouch mavens, too. Perform a three-finger tap on any Quick Look-able item in the Finder, and a Quick Look preview you shall receive.

Repeat the gesture to send the Quick Look preview back into the abyss.

Source: Mac OSX Hints

  

Create Smart Collections in Font Book

You remember Font Book, right? That’s the built-in app that OS X offers for organizing and previewing fonts. In Mountain Lion, it gained a feature to make organization a little simpler: Smart Collections.

They work just like Smart Playlists, Smart Folders, and Smart Mailboxes. Option-click the Plus icon at the lower left, or choose File -> New Smart Collection.

Filters in your Smart Collection can include Family Name, Style Name, PostScript name, Languages, and Design Style. That way, you could make a collection that consists of, say, only English, italic, sans-serif fonts.

Source: Mac OSX Hints

  

Share contacts from your Mac via iMessage or AirDrop

OS X’s built-in Contacts app has long offered an option to share a contact’s details via email. But OS X Mountain Lion added two additional options.

With a contact selected, click on the Send To arrow icon at the bottom of the window, and you can choose to send the card not just via email, but also via iMessage and AirDrop.

If you select the iMessage option, when the iMessage composition screen pops up, you can also use it as a quick shortcut to iMessaging the email address or phone number of your choosing: Just delete the card attachment inserted in the message body, and write whatever you’d like instead.

Source: Mac OSX Hints

  

Rearrange the Finder's sidebar sections via drag and drop

Rearranging the sections in the sidebar of Finder windows used to be a beast. That hasn’t been the case since the introduction of Mountain Lion.
You can drag and drop sections like Favorites, Devices, and Shared to reorder them however you’d like. And when you do so, the change is immediately effective in all Finder windows already open.
Even better, of course: The change is reflected in any new Finder windows you open, too.

Source: Mac OSX Hints

  

Setting up a LaunchDaemon for a Minecraft server

Running a minecraft server is as easy as downloading the server jar file and runnning:java -jar minecraft_server.jar

But after the thrill is gone you will want to automate this with a launch daemon, know how to back it up, and also how to run this as user nobody for extra security.

Here’s some step by step instructions:There’s three parts to this hint. 1) creating the launchDaemon that starts the minecraft server. 2) how to debug and control the daemon 3) maintaining backups

The first step is to download the minecraft server jar file from the Mojang website. Currently that site is [url]https://minecraft.net/download[/url] but that might change in the future. And Currently the jar filename is: minecraft_server.1.6.2.jar but that will change too.

1) creating a place for it.
when you run the jar the first time it’s going to create a lot of files and subdirectories the in the current working directory (CWD) so we want to create a n …

Source: Mac OSX Hints

  

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