By news@appleinsider.com (Amber Neely) Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google’s Performance Max and Meta’s Advantage+ platforms work.Apple is testing AI-powered App Store ad placementsThe company has begun testing with a small group of advertisers. The platform automatically decides the best spot to place ads within the App Store.Apple has told advertisers that it is conducting tests to see if it can improve the performance of its Apple Search Ads. A source told Business Insider that they expect the company to introduce the product in the coming months. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Porsche has launched its new Taycan Turbo GT electric vehicle, and announced a Race Engineer Cockpit app for the Apple Vision Pro.Porsche’s new racing cockpit app for Apple Vision ProPorsche has already been working with Apple on using CarPlay into older cars, and integrating it further with forthcoming versions of the app. In unveiling the firm’s new Taycan Turbo GT EV, Porsche CEO Oliver Blume also thanked Apple for its partnership.The launch included breaking an EV lap record, and part of Porsche’s launch showed Blume watching the event on an Apple Vision Pro. As well as seeing TV-style coverage, Blume could also watch the view from the car, as well as constantly-updated data. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Christine McKee) In stock with free 2-day shipping, Apple’s upgraded MacBook Pro 14-inch is $200 off. Plus, save $50 on AppleCare.Get exclusive coupon savings on this 14-inch MacBook Pro.The exclusive $200 discount* can be activated with promo code APINSIDER at Apple Authorized Reseller Adorama. This particular model in Space Black features Apple’s M3 Pro chip with an 11-core CPU and 14-core GPU. It also has a bump up to 36GB RAM and 1TB storage, double the amount found in the standard 14-inch M3 Pro model. Units are in stock with free 2-day shipping within the contiguous U.S.Use code APINSIDER Continue Reading on AppleInsider
By news@appleinsider.com (William Gallagher) A surgical assistant in London switched from HoloLens 2 to Apple Vision Pro for an operation and described it as a groundbreaking change.Surgery team with (left) an Apple Vision Pro (source: London Independent Hospital val the Daily Mail)Apple has stressed the benefits of Apple Vision Pro in health care, but now surgeons at the Cromwell Hospital in London, have undertaken a spinal operation wearing Apple Vision Pro.The surgeons themselves did not wear the headset, despite some previous reports from UK tabloid, the Daily Mail. Instead, surgical assistant and scrub nurse Suvi Verho did, using it to follow the procedure and have the correct tools ready when needed. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Malcolm Owen) Apple will be holding WWDC 2024 in June, showing off its operating system updates and possibly new hardware. Here’s what the rumor mill thinks will happen.An Apple Park graphic that promoted WWDC 2023Apple’s Worldwide Developer Conference is the company’s opportunity to talk about future software and hardware changes happening to its many different platforms.Held in early June, the event has pivoted from a chiefly in-person gathering to a heavily online experience. One that helps developers know what’s on the horizon, and how to code apps to take advantage of the inbound new technologies. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Amber Neely) An ultra-rare 4GB original-release iPhone has been put up for auction, and if sales records hold true, it is poised to bring in over $100,000.Image Credit: LCG AuctionsLCG Auctions is currently auctioning off another unopened 4GB 2007 iPhone, with the starting bid presently listed at $10,000. The auction is set to wrap up on March 24.This model is notably rare. Apple discontinued the 4GB model on September 5, 2007, just over two months after its release. Based on previous sales, the auction house believes that it will bring in over $100,000. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Andrew O’Hara) On this episode of HomeKit Insider, your hosts touch on lots of new smart home news and product releases before going hands-on with a new air purifier.HomeKit Insider PodcastAfter a lengthy delay, Ikea is finally adding Matter support to its Dirigera smart hub. It was initially expected a “few months” after launch in 2022 but instead it is arriving a quarter through 2024. It’s initially rolling out for beta users if the Ikea app before expanding to all users.Samsung is set to release its 2024 TV lineup which all include a SmartThings Matter hub and support for Apple AirPlay. Users who register on Samsung’s site can save an additional $100 off. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Amber Neely) The Apple Vision Pro could prove useful both in and out of the operating room as developers find new ways to utilize spatial computing.Image Credit: AppleIn February, Apple launched the Apple Vision Pro, which has caught the attention of healthcare professionals for its potential applications. With this technology, healthcare developers can now create apps that can revolutionize a variety of areas, such as clinical education, surgical planning, training, medical imaging, and behavioral health.”We’re thrilled to see the incredible apps that developers across the healthcare community are bringing to Apple Vision Pro,” Apple’s vice president of Worldwide Developer Relations, Susan Prescott, said in a press release. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (Daniel Eran Dilger) Ever since the dawn of personal computing, there has always been a worry about how the public could be tempted to buy new hardware until there was enough new software written for it to make it demonstrably useful. Apple, not Meta, is in a prime position to make this happen with VR.Apple Vision Pro is hungry for contentEarly advertisements for home computers often suggested that buyers would be laying down $2,000 or more to streamline their food preparation. Presumably, the ads suggested it could possibly make some sense to place a steel box, bulky CRT monitor and various cabled drives and other peripherals next to boiling water, steam, and other heat sources as well as sticky sauces, fluffy powders and other threats to the electronics.”Computer assisted cooking” was only one of a variety of impractical ideas that Apple floated in the late ’70s as it was trying to imagine how people might use their new technology purchases. Fortunately, these clumsy “solutions looking for buyers” were eclipsed by far more practical, powerful tools that unleashed buyers’ own creativity and solved real needs. Continue Reading on AppleInsider | Discuss on our Forums
By news@appleinsider.com (William Gallagher) Reports of another fake bitcoin wallet in the App Store are claiming that “Leather Wallet & Hiro Bitcoin” took over $120,000 in a single fraudulent transaction.The App Store is meant to be safe from scam appsApple claims the EU is weakening App Store security, and executives including Craig Federighi stress that users are at risk if its review process is skipped by alternative app stores. But it appears that yet another scam app has made it through Apple’s App Store review process.Watch out. This scam wallet INSIDE Apple App Store stole 38,000 STX after importing. @muneeb please warn @Stacks community. https://t.co/gX0IC2ofiO— George Burke (@geoburke) March 11, 2024 Continue Reading on AppleInsider | Discuss on our Forums
